Anybody can set up a website, but we build strategic, engaging websites that instantly reinforce credibility, communicate established messaging to intended audiences, and ultimately converts users into customers.
We adopt a blend of creative thinking and best practice UX principles to help brands create standout customer experiences that drive acquisition, build engagement, and foster loyalty.
Responsive website provide an optimal viewing experience across a wide range of devices, whether you’re on a smartphone or a 27” monitor. It allows easy reading and navigation without resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms.
Consistency is the key to establishing brand identity and to turning your company’s purpose and mission into a visual story. From brand guidelines to logo design, letterheads and everything in between, we develop strong visual identities that proliferate across mediums.
Our custom website packages are custom made to suit all your needs and ready to boost your business performance. The advantage of a custom website is that you can have your website created the exact way wanting it.
CMS (Content Management System)
We also utilize some of the industry leading platforms for development, including Magento, WordPress, Joomla and Drupal. By having different technical options we can propose the best independent solutions for your project needs.
Genuinely responsive, designed to be accessible via mobile, laptops and tablet devices, to engage with your audience are our high priority.
We go well beyond setting up a secure shopping experience. We apply the same user-experience and content strategy tactics to e-commerce, which allows customers to easily find and select products, input information securely, and progress through the buying experience quickly. Additionally, our shopping carts are scalable and can expand as your company grows.
Market research is the core of our digital marketing deliverables, and it informs all digital strategy surrounding your target audience identification and their buying behaviors. With a wide assortment of proprietary research and SEO tools, we pinpoint not only the major segments, but also the detailed persona archetypes, your target audience members, and their online behaviors and patterns.
Understanding your online competition and exactly why and where it outperforms your business is a crucial component to building a successful digital marketing campaign. We identify your search and social media competitors and meticulously examine their client personas, key comparable ranking signals, and offline strategies to gain the most insight possible into exactly how and where to focus time and effort.
Tracking & Data Analytics
Many digital marketing firms scrutinize over analytical data in a vacuum. The digital marketers view, implement SEO changes, and blindly test down the road, hoping for a boost in conversions and traffic. At Zen Digital, our digital marketing team works with designers and developers when analyzing data to make better, more informed decisions, from altering calls to action or improving page load speed because the right solution isn’t always going to involve simple SEO adjustments.
Our market research and competitor analysis allows us to develop informed information architecture and intuitive wayfinding and can confidently identify and create all elements to include on any webpage or in marketing campaigns. And the content strategy and implementation is merely the beginning. Everything we create is tracked, tested, and analyzed, which allows us to continually identify exactly what is working and what might need improvement.
Do you require a Custom, Local iOS, or Android application? Lean toward a cross-stage responsive web application? Oblige a safe backend? In the event that you need it, we can construct it.